Front Porch Alliance
Right click the above logo to download.
The FPA logo should appear on all official publications, promotional materials, social media accounts, and on our letterhead.
As clear space minimums are not built into our image file, please allow for approx. 6-16 pixels worth of clear space on each side of the logo.
The logo’s colors cannot be changed and the logo must appear against a white background. If needed, the logo can be printed in greyscale.
- Please do not distort the logo by stretching, shrinking, cropping, or otherwise altering it.
- Please do not change the font, stroke, or thickness of the text.
On official Front Porch Alliance publications and media, community partner logos should be sized down slightly (see left middle example).
Front Porch Alliance employs a Primary Color Palette (top row) to convey important information and maintain the look and clarity of our brand. Our Secondary Color Palette (middle and bottom rows) softens the more institutional primary palette to create a more welcoming feel.
Although individual pieces may vary, our primary colors should communicate main points with secondary colors used for emphasis and visual variation. The overall effect should maintain our brand’s color balance.
All use of color, especially for text must meet accessibility standards. In designing color schemes, we used the Web AIM Contrast Checker to ensure compliance with WCAG 2.0 guideline 1.4 standards for individuals will low vision.
FPA Navy 1
FPA Navy 2
FPA Green 1
FPA Green 2
Muted Sky Blue
Calm Baby Blue
Typography + Fonts
Primary Use: Body text, lead-in copy
Secondary Use: Sub/headings, titles
Typesetting: Sentence case or title case
Alternates: Roboto, Avenir or Avenir Next, Droid Sans, Arial
Notes: Lowercase Arialle is the ONLY approved font for use in the logo.
Primary Use: Captions, labels, or buttons
Secondary Use: Headings and Subheadings
Typesetting: Title Case, All Caps if needed
Alternates: Avenir Condensed, Droid Sans, another “thin” version from the Roboto font family.
Notes: We use Roboto Condensed whenever possible.
Primary Use: Headings, Headlines, and Titles
Secondary Use: Lead-in copy and buttons
Typesetting: Title, All Caps for extra emphasis
Alternates: Roboto Bold, Avenir Next Bold or Heavy, Barlow Condensed Bold
Notes: League Gothic is also an appropriate choice. We use the standard League Spartan whenever possible.
Color + Typography Examples
3210 Michigan Ave. Kansas City MO 64109
Front Porch Alliance is a 501(c)3 non-profit organization registered with the State of Missouri. All donations are tax exempt.