Brand Standards
Front Porch Alliance
Logo Use
Right click the above logo to download.
The FPA logo should appear on all official publications, promotional materials, social media accounts, and on our letterhead.
As clear space minimums are not built into our image file, please allow for approx. 6-16 pixels worth of clear space on each side of the logo.
The logo’s colors cannot be changed and the logo must appear against a white background. If needed, the logo can be printed in greyscale.
- Please do not distort the logo by stretching, shrinking, cropping, or otherwise altering it.
- Please do not change the font, stroke, or thickness of the text.
On official Front Porch Alliance publications and media, community partner logos should be sized down slightly (see left middle example).
Official Colors
Front Porch Alliance employs a Primary Color Palette (top row) to convey important information and maintain the look and clarity of our brand. Our Secondary Color Palette (middle and bottom rows) softens the more institutional primary palette to create a more welcoming feel.
Although individual pieces may vary, our primary colors should communicate main points with secondary colors used for emphasis and visual variation. The overall effect should maintain our brand’s color balance.
All use of color, especially for text must meet accessibility standards. In designing color schemes, we used the Web AIM Contrast Checker to ensure compliance with WCAG 2.0 guideline 1.4 standards for individuals will low vision.
FPA Navy 1
#132247
20/15/0/72
19/34/71
FPA Navy 2
#2D3859
17/13/0/65
45/56/89
FPA Green 1
#82B544
20/0/44/29
130/181/68
FPA Green 2
#7BB136
21/0/48/31
123/177/54
FPA White
#FAFAFB
0/0/0/2
250/250/251
Typography + Fonts
Arialle
Primary Use: Body text, lead-in copy
Secondary Use: Sub/headings, titles
Typesetting: Sentence case or title case
Alternates: Roboto, Avenir or Avenir Next, Droid Sans, Arial
Notes: Lowercase Arialle is the ONLY approved font for use in the logo.
Color + Typography Examples
3210 Michigan Ave. Kansas City MO 64109
816-921-8812
Front Porch Alliance is a 501(c)3 non-profit organization registered with the State of Missouri. All donations are tax exempt.