Brand Standards
Front Porch Alliance

Logo Use

Right click the above logo to download.

The FPA logo should appear on all official publications, promotional materials, social media accounts, and on our letterhead.

As clear space minimums are not built into our image file, please allow for approx. 6-16 pixels worth of clear space on each side of the logo.

The logo’s colors cannot be changed and the logo must appear against a white background. If needed, the logo can be printed in greyscale.

  • Please do not distort the logo by stretching, shrinking, cropping, or otherwise altering it.
  • Please do not change the font, stroke, or thickness of the text.

On official Front Porch Alliance publications and media, community partner logos should be sized down slightly (see left middle example).

Official Colors

Front Porch Alliance employs a Primary Color Palette (top row) to convey important information and maintain the look and clarity of our brand. Our Secondary Color Palette (middle and bottom rows) softens the more institutional primary palette to create a more welcoming feel.

Although individual pieces may vary, our primary colors should communicate main points with secondary colors used for emphasis and visual variation. The overall effect should maintain our brand’s color balance.

All use of color, especially for text must meet accessibility standards. In designing color schemes, we used the Web AIM Contrast Checker to ensure compliance with WCAG 2.0 guideline 1.4 standards for individuals will low vision.

FPA Navy 1

#132247
20/15/0/72
19/34/71

FPA Navy 2

#2D3859
17/13/0/65
45/56/89

FPA Green 1

#82B544
20/0/44/29
130/181/68

FPA Green 2

#7BB136
21/0/48/31
123/177/54

FPA White

#FAFAFB
0/0/0/2
250/250/251

Calm Grey

#D0D6DE
5/3/0/13
208/214/222

Muted Sky Blue

#2578B0
37/22/0/31
82/120/176

Calm Baby Blue

#88A9C3
23/10/0/4
136/169/195

Pastel Blue

#B8DEF1
22/7/0/5
182/222/241

Light Teal

#4CDB92
44/0/117/26
76/189/146

Bright Green

#7ED957
36/0/51/15
126/217/87

Sea Foam

#CDEBC5
12/0/15/8
205/235/197

Blue-Green

#D7F5ED
12/0/3/4
215/245/237

Sunny Yellow

#F4EE61
0/2/58/4
244/238/97

Bold Yellow

#F6D75C
0/12/60/4
246/215/92

Typography + Fonts

Arialle

Primary Use: Body text, lead-in copy

Secondary Use: Sub/headings, titles

Typesetting: Sentence case or title case

Alternates: Roboto, Avenir or Avenir Next, Droid Sans, Arial

Notes: Lowercase Arialle is the ONLY approved font for use in the logo.

Roboto Condensed

Primary Use: Captions, labels, or buttons

Secondary Use: Headings and Subheadings

Typesetting: Title Case, All Caps if needed

Alternates: Avenir Condensed, Droid Sans, another “thin” version from the Roboto font family.

Notes: We use Roboto Condensed whenever possible.

League Spartan

Primary Use: Headings, Headlines, and Titles

Secondary Use: Lead-in copy and buttons

Typesetting: Title, All Caps for extra emphasis

Alternates: Roboto Bold, Avenir Next Bold or Heavy, Barlow Condensed Bold

Notes: League Gothic is also an appropriate choice. We use the standard League Spartan whenever possible.

Color + Typography Examples

3210 Michigan Ave. Kansas City MO 64109

816-921-8812

Front Porch Alliance is a 501(c)3 non-profit organization registered with the State of Missouri. All donations are tax exempt.

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